Whatever creative business you are thinking of starting, getting the basics right is paramount to whether you succeed or fail.
At The Keepsake Company, we have over 16 years of business experience, and we can guide you through all of the steps to creating and setting up your new business. We have a whole process within which your business will grow and evolve from an idea into a fully fledged creative business.
Creating a product that you know the market wants is essential. If you decide to learn to make one or more of The Keepsake Company’s products, you are taking the guesswork out of whether the product is right. We have been successfully selling these products for many years, so we know that are products are viable and that the market wants them. This means that you don’t waste your precious time and money trying things out and marketing products that just aren’t right for the market.
Getting the perfect brand is super important, and we can give you guidelines and help choosing a name for your business and beginning to think about how you want your brand to look. If you want a sustainable, successful business, your brand needs to look and feel professional. We will help you fill out a branding brief form, and based on this, our designer will create a personalised logo for your business.
You will have access to all of our training, and checklists to ensure you think of all aspects of your new business, from insurance through to time management and bookkeeping. We’ll work on a business plan with you, look at your magic number, your overheads, and help you get a real understanding of what you want to achieve for your business. It’s so important to understand things like how to get your profit margins right, and your product path, and we can ensure that these basics are put into place for you. We’ll also help you sort out your payment methods, and cover areas such as bank accounts and the all important email list.
One of the most important things you need to have as a new creative business is a website, so we will help you map out your business structure, and then build your website for you. We’ll also provide you with training so that you feel confident editing and maintaining your website. You can also benefit from our experience with product photography, as getting the right images of your creations is critical – your potential customers need to see pictures that convey quality and value to encourage them to browse your website and hopefully make a purchase!
Of course, social media marketing and PR play an important role in the development of your business. We have courses available so that you can learn how to market your creations using Facebook and Twitter, and we can also teach you all about SEO and how to maximise your website visibility.
We can even help you with coaching to ensure you are ready to launch your business confidently.
And once you’ve got the basics right, success is just around the corner!